In a “cow factory”, calves go directly from their mothers into a confined space onto concentrated feed —it's simply not natural. Cows are designed to eat grass and that’s where we believe they should live, in pastures, grazing on grass — naturally. Out on the open range for most of their lives where they can enjoy a stress free environment which is better for them and better for you. The grasses contribute to increases in CLA (with fat burning and cancer reduction properties), Vitamin E (an anti-oxidant that lowers the risk of heart disease and cancer), Omega-3 (also linked to the reduction of cancer and heart disease) and Vitamin A (lowering risk of cancer and improving vision).